5 Vital Digital Marketing Trends That Will Transform Your Online Business In 2018

Digital Marketing has completely transformed the way businesses operate in today’s world. With the advent of numerous techniques and methodologies, businesses are now able to market their products and services to the customers in an effective and efficient manner. By using different social media platforms, businesses are able to get to know their customers better and design marketing campaigns that communicate better with them. While digital marketing has witnessed many innovations in the last few years, the trend is expected to continue in the year 2018 as well. In this article, we will be discussing the 5 trends that you should be looking out for in 2018 to transform your business.

1. Video Marketing

There is no way you could have missed all the video marketing hype back in 2017 – that is essentially when video marketing became the next best tool to convert your leads and to attract a large group of target audiences. And this is trend is just going to keep on propelling forward. Visual content in the form of videos can be integrated into the marketing strategy of any business. Such strategies are extremely useful in capturing the attention of customers as a major chunk of the online traffic is driven by video marketing tactics. Plus, watching a video that you can relate to is better than having to read through various pages of information, right?

2. Story Telling

Who does not like a good story? Social media stories are loved by audiences all around the world which is why it is recommended for businesses to use the art of storytelling to promote their products and services. A story that is able to connect with the audience and generate an emotional response is absolutely loved by everyone and you will surely gain more exposure than you expected.

3. Chatbots

Chatbots are relatively new and have completely transformed the customer service sector. Customers do not have to wait for hours for a representative to offer them a solution on the phone. Using Artificial Intelligence, companies are now able to present the customers with solutions instantly thus, significantly improving the quality of customer service. Moreover, this technology will make you witness significant increases in customer satisfaction levels.

4. Customer Engagement

Customers today are not likely to look favorably on the traditional methods of online marketing which did not have any interactive features. Keeping this in mind, you must come up with more interactive ways of marketing your business. Quizzes, videos, and polls are all different types of techniques that can be used in order to enhance the overall customer engagement. Do not forget to add a reward to each one of these strategies.

5. Testimonials

A majority of customers, when making a decision, rely on information shared by other customers on different social media platforms about a particular business. In fact, according to Google, 80% of customers have this habit. What does it mean for you? Well, for one you need to pay special attention to what is being said about your brand on different social media platforms. Also, more and more companies are now using user-generated content on different social media platforms as a part of their promotion strategy. By doing this, you will be able to increase the authenticity and trust for your brand.

Bottom Line

Using digital marketing effectively is key to the success of a business. Being able to reach the right target audience and communicating with them in an efficient manner is an essential part of a successful marketing strategy. By incorporating the above-mentioned tips, your business can achieve phenomenal growth and exposure.